Ring

BestBuy Endcap 

Originally produced by Lynx, the Ring BestBuy endcap serves as an innovation destination for home security and SMB marketing. I manage the many refreshes for this fixture, updating our display with Ring’s newest products, monitor content, and brand storytelling. The touch-sensor technology allows shoppers to physically interact with the latest products, while a captivating header monitor highlights top features and promotional content.

Canada Displays 

Lynx produced a series of different Ring displays for Best Buy stores across Canada. These displays vary in graphic language, planogram, and fixture type. Management of these fixtures involve consistent refresh work to update displays with new products and promotions. 

Ring Regional Retailer Displays 

I managed the production of Ring regional retailer fixtures from concept through installation, overseeing their rollout into retail stores. A key challenge of this program was the series of planogram variations Ring requested, as each retailer needed to highlight different demographics and product assortments. By supporting both the high production volume and the complexity of multiple lineups, we successfully delivered fixtures tailored to each retailer while maintaining a consistent brand presence. A few examples of the different display sizes and lineups are shown here.

Ring European Market Displays 

For the European market, Ring needed retail fixtures that could flex across countries while maintaining a cohesive brand presence. I managed the development and refresh updates of these displays, accommodating variations in language, size, planogram, and product assortment. The final executions combined both touch-screen and non-touchscreen monitors to educate shoppers on Ring features and help them discover the products best suited for their needs.

You can find these different displays in European tech stores like Curry, JPL, Dixon, Bauhaus, Brico, and many others.