Beats by Dr. Dre

Best Buy Dual Speaker Display 

Beats requested a display that would let shoppers experience the versatility of the Beats Pill by showcasing both amplify and stereo modes. I managed the product and marketing refreshes for this interactive dual speaker display, ensuring new music software is updated correctly and graphic refreshes were executed with perfection. This fixture gives customers a hands-on way to engage with the product’s different sound experiences.

Target Dual Speaker Display  

Beats wanted to extend the success of their interactive Pill speaker display into Target stores, with updates that reflect the latest audio innovations. I managed the refresh of this program, overseeing new graphics and updated software that highlighted amplify and stereo modes in a clear, engaging way. The result was a Target-specific execution that brought Beats’ sound experience to life while aligning with the retailer’s environment and customer journey.

Harrods

Beats requested fixtures for their Harrods store space. We worked with Beats to design and produce custom fixtures for the brand's premium headphones, earphones, and speakers. Headphones and speakers are powered to allow shoppers to test and experiences the Beats products.  

T-Mobile Store Merchandiser

Beats came to us with a request for a T-Mobile store merchandiser that could adapt to a variety of layouts while still delivering strong brand impact. I partnered with the Beats team to design and manufacture the fixture, developing a flexible design with a custom wedge that allows the unit to stand at an angle or lay flat. This versatile solution accommodated T-Mobile’s store requirements while ensuring Beats’ products were consistently showcased in an engaging, brand-right way.